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Mack rolls out a new customer-focused website

Mack Trucks Australia has launched a new website specifically designed to help customers find the right Mack for the job.

 The intuitive new www.macktrucks.com.au website based around the purpose of each truck. Optimised for mobile devices like smartphones and tablets, the new site is a detailed source of information about Mack’s products and services and helps customers connect with local Mack dealers.

 Complementing Mack’s recently updated brand, the site’s design focusses on truck configuration, so customers can easily find the model in the Mack range that best suits their specific job.

“We built the site around the concept of helping customers find the right tool for the job, whether it’s on the highway, on a construction site, or anywhere else they’re operating,” said Vice President – Mack Trucks, Dean Bestwick. “It’s all about empowering customers by arming them with information they need to help their businesses.”

The site has four main areas: Trucks, Parts & Service, Powertrain & Suspensions and Community. Customers can search for trucks by model type or by choosing their preferred configuration – rigid, single-trailer, multiple-trailer, or special applications.

 The website incorporates Mack’s new forward-looking logo and bold photography, signatures of the Mack brand’s updated look and feel, with information focused on each application. The site also has plenty of popular information about Mack, including Customer Success Stories. Enhancements planned for the near future include forums where customers can submit questions to Mack product experts.

 “This new website makes it that much easier for our customers to find the truck they need and get on with the job,” says Dean Bestwick, “and that’s what Mack’s all about.”

 Visit the new website at www.macktrucks.com.au

The Mack Bulldog has become not only an American icon but a symbol recognised across six continents. Mack is the brand MTD originated with, and the core values are as relevant today as they were at the beginning. Reliability – Mack keep on going when other fall by the way side. Durability – Mack can handle the toughest condition. Application Excellence – Mack build and delivers trucks to our customers expectations. MTD have proudly supplied and represented Mack Trucks for more than 42 years.

 

16.07.2014

GIDDAY